Your 2018 advertising dollars at work

As the 2018 sheep show and fiber festival season draws to a close, BLU would like to remind our members of the advertising dollars spent promoting the breed and the breeders during the year.
Since 3 of BLU’s stated goals are promotion related:
* To engage in the education and promotion of Bluefaced Leicester sheep,
*To provide interested people with information about Bluefaced Leicester sheep and their products,
*To promote interest in the Bluefaced Leicester breed of sheep wherever possible in order to attract new breeders for the propagation and well-being of the breed.
the board feels strongly that a large portion of the budget each year should be spent on promotion and advertizing.

Here is a list of the shows and festivals where advertising dollars were spent in 2018. These events have traditionally been attended by BLU members, either showing sheep or BFL fiber, or as vendors in fiber shows.
*Maryland Sheep & Wool Festival – $350.00 This includes support for the working herding dog demonstration given by long time breeder, Nancy Starkey, using BFLs. New this year was a sponsorship for a special award for the winning BFL fleece in the wool competition.
*Vermont Sheep & Wool Festival – $85.00
*Northeastern Youth Sheep Show sponsorship of $50.00

Because the 2018 BFL national show will be held during the Black Sheep Gathering in Oregon, there were special ads place in magazines to promote the event.
*Banner Magazine – $211.50
*Black Sheep Gathering – complimentary ad valued at $99.00

Besides promoting BFLs at shows, there are also ads placed in the major sheep magazines – The Shepherd and Sheep! both have paid listings in the breed section of each magazine, at a total cost of $80.00 per year. The Banner magazine provides space for notes from breed associations at no cost – a great benefit! And because BFLs were the featured breed in the September 2018 issue of The Shepherd, we also placed a color ad in that issue for $105.00.

Each year, Spin-Off Magazine publishes a natural fiber directory insert which lists fiber sources for its subscribers.  This year, BLU placed an ad in the breed association section, which runs $150.00.

Because we also have members in Canada, an ad was placed in Sheep Canada for $392.14

And because our breed display was in need of updating, a new banner was designed and ordered at a cost of $111.99.

The board would like to invite any member who attends a show or festival with their BFL sheep or fiber to submit a request to advertise at that show. We’d also like to remind you that BLU has banners available to borrow if you’d like to promote the breed registry at events. Besides banners, there are also promotional materials available to print here on the website. (click on “about BLU” and then on “Promotional Materials”)

Your advertising dollars at work

As the 2017 sheep show and fiber festival season begins, BLU would like to remind our members of the advertising dollars spent promoting the breed and the breeders during the year.
Since 3 of BLU’s stated goals are promotion related:
To engage in the education and promotion of Bluefaced Leicester sheep,
To provide interested people with information about Bluefaced Leicester sheep and their products,
To promote interest in the Bluefaced Leicester breed of sheep wherever possible in order to attract new breeders for the propagation and well-being of the breed.
the board feels strongly that a large portion of the budget each year should be spent on promotion and advertizing.

Here is a list of the shows and festivals where advertising dollars were spent in 2016. These events have traditionally been attended by BLU members, either showing sheep or BFL fiber, or as vendors in fiber shows.
Maryland Sheep & Wool Festival – $350.00 This includes support for the working herding dog demonstration given by long time breeder, Nancy Starkey, using BFLs.
Vermont Sheep & Wool Festival – $40.00
Shepherd’s Harvest in Minnesota – $30.00

Because the 2018 BFL national show will be held during the Black Sheep Gathering in Oregon, the board will be placing ads in the Black Sheep Newsletter each of the next 4 quarters. Each ad will be $99.00.

Additionally, ads are planned for the Michigan Fiber Festival and for the Wisconsin Sheep & Wool festival in 2017.

Besides promoting BFLs at shows, there are also ads placed in the major sheep magazines – The Shepherd and Sheep! both have paid listings in the breed section of each magazine, at a total cost of $80.00 per year. A special ad costing $350.00 was placed in the SpinOff Magazine in their winter issue which featured Bluefaced Leicester wool. The Banner magazine provides space for notes from breed associations at no cost – a great benefit!

The board would like to invite any member who attends a show or festival with their BFL sheep or fiber to submit a request to advertise at that show. We’d also like to remind you that BLU has banners available to borrow if you’d like to promote the breed registry at events. Besides banners, there are also promotional materials available to print here on the website. (click on “about BLU” and then on “Promotional Materials”)

Your $$$ at work

As the sheep show and fiber festival season draws to a close with a flurry of fall events, BLU would like to remind our members of the advertising dollars spent promoting the breed and the breeders during the year.

Since 3 of BLU’s stated goals are promotion related:

  • To engage in the education and promotion of Bluefaced Leicester sheep,
  • To provide interested people with information about Bluefaced Leicester sheep and their products,
  • To promote interest in the Bluefaced Leicester breed of sheep wherever possible in order to attract new breeders for the propagation and well-being of the breed.

the board feels strongly that a large portion of the budget each year should be spent on promotion and advertising.

Here is a list of the shows and festivals where advertising dollars were spent in 2012.  These events have traditionally been attended by BLU members, either showing sheep or BFL fiber, or as vendors in fiber shows.

Maryland Sheep & Wool Festival – $150.00

Vermont Sheep & Wool Festival – $60.00

Black Sheep Gathering – $50.00

Shepherd’s Harvest in Minnesota – $25.00

Wisconsin Sheep & Wool Festival – $55.00

Michigan Fiber Festival –   $100.00

In addition,  requests to advertise with the New Hampshire Sheep & Wool festival and the Garden State Sheep & Wool Festival (NJ) have recently been received from our members.

Besides promoting BFLs at shows, there are also ads placed in the major sheep magazines – The Shepherd, Sheep!, and Sheep Canada all have paid listings in the breed section of each magazine, at a total cost of $110.00 per year.   The Banner magazine provides space for notes from breed associations at no cost – a great benefit!

The board would like to invite any member who attends a show or festival with their BFL sheep or fiber to submit a request to advertise at that show.   We’d also like to remind you that BLU has banners available to borrow if you’d like to promote the breed registry at events.  Besides banners, there are also promotional materials available to print here on the website.  (click on “about BLU” and then on “Promotional Materials”)